Experience the West Coast's surf culture in this vibrant beach town.

When you arrive in Pismo Beach, you’ll feel as if you’ve landed in the California beach town you’ve always dreamed of.

With its vibrant downtown packed with tourist beach stores, locally owned restaurants and surf shops, park your car and start experiencing the California coastal culture you’ve seen in the movies. Don't miss walking its iconic pier that was completely rebuilt and reopened in 2018.

Surfer near the pie in Pismo Beach

A surfer makes his way back to the beach near the renovated pier

To get the real scoop on surfing, head to the Pismo Beach Surf Shop, home to the oldest surf shop on the Central Coast. Two blocks from the beach, you’ll find Surfside Donuts, which serves an ever-changing menu of fresh donuts, including maple bacon donuts and The Dirt Surf, a crumb donut.

On your way to the pier, check out Pismo’s newest beachfront hotel, Vespera on Ocean, a Marriott Autograph Hotel Collection that opened in fall 2019. (www.vesperapismobeach.com) It offers oceanfront dining and upscale beach-style rooms. Inn at the Pier, a craftsman-style hotel with boutique rooms, is also a newcomer to the scene. If you’re looking for beachside RV camping without the wind, head to Pismo Coast Village RV Resort. Located on 26 acres with a heated pool and walking distance to town, even some locals camp there. Or stay at the newest hotel in town, Inn at the Pier.

Vespera on Ocean hotel on Pismo Beach near the pier

New hotel on Pismo Beach near the pier, Vespera on Ocean

Elsewhere around town, you'll get a sense for the town's whimsical sense of humor. There's a wave-shaped bike rack, a surf-board table along the sidewalk and signs that read, “Don’t be crabby! You’re in Pismo Beach” and another one that reads,  “A gourmet meal without a glass of wine is tragic.”

It’s real California, and these sights capture this iconic beach town’s laid-back vibe and its proximity to 27 wineries in the Edna Valley and Arroyo Grande Valley wine regions. 

The Splash Cafe in Pismo Beach

The Splash Cafe in Pismo Beach

Before surfing became vogue, Pismo Beach lay claim to the “clam capital of the world.” Even Bugs Bunny, the famous cartoon rabbit in Looney Tunes, knew of Pismo’s sea treasure. In 1957, Bugs Bunny said, “Well, here we are! Pismo Beach and all the clams we can eat.” But the clams, once so abundant, were over-harvested. Today, head to the Pismo Beach Clam Festival in October where 15,000 people usually gather for the three-day event. It features live music, food trucks, a local clam chowder contest, clam bake and wine walk. For some excellent clam chowder during the rest of the year, stop by the Splash Cafe.

Tour the New Pismo Preserve

Get outside and into nature at Pismo Preserve, a 900-acre gorgeous piece of property lined with more than 10 miles of ranch roads and trails. Previously a private ranch, the scenic landscape is scheduled to open to public use in 2020. Until then, you’ll need to sign up in advance for docent-led hikes, come on Discovery Days for self exploration or pitch in on volunteer days.

But it’s well worth the extra step in planning as you’ll explore oak woodlands and coastal ridge lines, which give way to incredible views of the Pacific Ocean. The Pismo Preserve is located just off California’s scenic Highway 101 in Pismo Beach. Visit The Land Conservancy website at lcslo.org/project/pismopreserve/ to view the events calendar.

Flutter Around with Butterflies in Winter

Pismo Beach Monarch Butterflies

Monarchs flock to Pismo Beach seeking shelter from cold northern winters

Along with travelers, thousands of monarch butterflies descend on Pismo Beach for part of the year. Between late October through February, stop by the Pismo Beach Monarch Butterfly Grove, a half mile south of town just off Hwy. 1.

On average, 25,000 monarch butterflies winter in Pismo Beach. It’s one of the largest monarch butterfly colonies in North America. No one knows for sure why these butterflies return year after year to the same place, especially since no butterfly lives long enough to make the trip twice. Some scientists suspect the butterflies have a genetic homing device that leads them to ancestral wintering sites. Interestingly, the lifespan of the monarchs that spend time in Pismo Beach is six months, as opposed to the common monarch that lives about six weeks.

For more information:

Pismo Beach Conference & Visitors Bureau
(800) 443-7778
ClassicCalifornia.com

Monarch Butterfly Grove
www.monarchbutterfly.org/butterfly-grove

Central Coast Tourism
www.centralcoast-tourism.com